In this short video IBM Canada’s Smarter Cities Leader, John Longbottom discusses furthering the development of your community by, in part, seeing it as a brand. Naturally, being an IBMer, technology is central to the message but only after you have defined the strengths of your community “brand”. Our belief is that the social media options technology supports are vital to growing and sustaining vibrant communities, right down to the neighbourhood level. There remain numerous RPA boards unconvinced that engaging neighbours online is necessary or helpful. This despite the evidence available by simply looking at neighbourhood Facebook pages and blogs that are seeing the sharing of news, advice, questions and answers and much more on a daily basis. The plain truth is that community groups not accessing the power of online engagement are sacrificing opportunity.