Your Group and Social Media – Taxpayers Federation Advice

In their multi-page PDF the Canadian Taxpayers Federation includes advice on what social media channels to consider and how to use them to foster community and increase influence around your RPA. Not surprisingly, it’s the same advice we offer, because it’s effective. Unique to our approach is platform development on […] Read more »

Not Why, but How Should You be involved in Social Media?

Increasingly, organizations of all stripes are asking “how”, not “why” should they be involved in social media. With eighteen million Canadians regularly using Facebook alone, the argument that “my” audience isn’t into social media is mistaken.  Fully half of that number log onto Facebook (from a computer, not a mobile […] Read more »

Canadians are #1 Online

According to the Canadian Internet Registration Authority (CIRA) Canadians spend more time than anyone else online. Not only are a greater percentage of Canadians online than the citizens of most other countries, but they spend more time there, as well. A recent ComScore study puts Canadians in the number 1 […] Read more »