Community Builder – Ad Stream

Ad Stream provides our full package of products and services, then adds the opportunity to generate an ongoing revenue stream. Essentially, the RPA acts as a go-between for local businesses seeking local customers – and local customers seeking local goods and services . Read on to find out more.

Shared Revenue Option

This option assumes that a RPA has a valid email list for at least 200 mailboxes. In exchange for offering local businesses tightly controlled access to this email list, the RPA is able to defray costs of building their website as well as creating a revenue stream. Individual (household) email addresses are NEVER shared, and the choice to opt out is always one click away.  Local businesses simply advertise their special, tailored promotional offers – once a month.  We create the email message that presents them, six offers per period for example. That email is then delivered to RPA member inboxes, identified as coming from the RPA,  using the professional Mail Chimp delivery service.

Win-Win

Two-for-one entrees at the newest neighborhood eatery, free manicure with pedicure, discounted yard care – dozens of money-saving, quality of life options delivered once a month from your RPA address exclusively to your membership. If you qualify you could add thousands of dollars a year to your treasure chest for engaging professional advice and counsel, supporting neighborhood events and causes and making donations within the community. And again, members can opt out at any time and email addresses are NEVER shared.

The Community Builder – Ad Stream also includes the following features:

WordPress

We use WordPress, software developed to build and manage websites and blogs. There are tens of millions of WordPress-built sites, in part because of:

Ease of content management: anyone with basic computer literacy can in hours be trained to change and add copy, pictures and video and accomplish whatever site management is required. And you can allow multiple individuals access to the administration functions so it isn’t all riding on one person or supplier.

A wealth of plugins and widgets available to add to what you can do on your site. From taking polls to maintaining an interactive calendar to making the site secure and reducing spam. We install a basic set of these tools and ensure that your site displays properly on mobile devices.

We build and upload your site, provide initial training (plus two weeks of email support) and ensure that you know what further options exist when you are ready to consider them. You need to have registered a domain name and purchased web hosting. We can help with both.

Navigation

Websites typically present page choices almost always including Home, About, Blog, Membership and Contact. Your RPA site may require others, perhaps “Events” or “Newsletters” and so on. We will create up to five pages, copying in your written material. Naturally you may request more.

Membership Page

You want residents to know why they should and how they can join your Association. A customized membership page gets the job done and is one of the five standard navigation selections we build.

Branded Facebook Page

A branded Facebook page is like a town hall meeting, lively conversation, suggestions, questions, information exchange and volunteer signup – neighbours talking to neighbours. We create this page and you build your online community. Increased membership is virtually guaranteed in a RPA with a healthy online component because the added value is obvious to anyone who visits. And the greater the engagement the greater the influence in the areas that matter to you.

Paypal Integration

Making a purchase easy is critical no matter what the item. Compare collecting membership and donation revenues in a few secure clicks versus cheque-writing and drop off or email transfers. We’ll set you up with payment options from major credit cards using Paypal’s trusted security.

MailChimp Account Setup

Members and subscribers can easily add themselves to an automated mailing list with a plugin that passes their contact information to your MailChimp email service account. Use it to design and send e-blasts (newsletters, notices, and volunteer requests…) and track results. View how many (and who) opened your mail, followed links or shared your content.

Programs Comparison Chart (with pricing)